This is an interesting question.

I experiment with my own company marketing a lot. Based on these experiments I have concluded a few facts about Twitter marketing in the past. I have also tested some of my theories with marketing campaigns for my customers.

Here is what I have learnt:

  • If you have “bought” Twitter followers they are basically worth nothing. Just having Twitter followers may look nice, but in itself has no real marketing value.
  • The number of Twitter followers is just a vanity metric and does not say anything about engagement or conversion.
  • Having real Twitter followers who are interested in your Twitter account is worthwhile though.
  • Twitter followers are more likely to see your posts than Facebook followers if you are not paying for more reach.
  • It is easier growing a real following on Twitter than Facebook without paying.
  • From a conversion point of view I would say an engaged Twitter follower is worth more than a Facebook like, but less than a newsletter subscriber.
  • Marketing on Twitter means tweeting multiple times a day as the lifespan of a tweet is extremely short.
  • Really interacting with a handful of key influencers in your target market is often worth more than having hundreds or even thousands of average Twitter followers.
  • You can identify influencers by using tools like Klout.
  • Twitter followers is not about quantity, but rather about quality and engagement.
  • Having your customers follow you on Twitter also gives them a place to get customer service and not just complain without you being engaged in the conversation.

In short: If you have legitimate Twitter followers that are interested in what you are saying they are worth marketing to.

This business is not taking on any new customers. We are slowly winding down as the owner has moved to the USA.

The Marketing Techy