The truth about social media followers and your business.
Follower count is just one of many metrics. Don’t focus on vanity metrics.
Measure what matters with analytics: leads and sales. Marketing your business is not just about getting more social media followers for your business, but actually getting more leads and making more sales.
The reason you have a business is to make sales. Make sure your marketing strategy is driving sales and not vanity metrics. Have a great overall strategy and then use social media to accomplish that strategy.
Make sure you have a targeted, engaged following on social media that actually are interested in what you offer.