There is one common marketing mistake that I often see. I usually see it locally in South Africa, but I am sure lots of people make this mistake. It is such a basic mistake I sometimes wonder how people do not know this. This should be marketing 101. (more…)
Pic: Gerhard Seyffert
cc License: http://creativecommons.org/licenses/by-nd/2.0/de/deed.en
Back when I was studying engineering at university one of my friends gave me some of the best advice ever.
James was a good friend who studied engineering with me. Growing up at the coast he had lots of “surfer” wisdom to share with his new friends at varsity. One evening while out partying as often happened we talked about girls and he gave me some advice. At the age of 19 I didn’t realize that it would end up being valuable advice that will help me throughout my business career as well.
This business is not taking on any new customers. We are slowly winding down as the owner has moved to the USA.