The biggest marketing fail ever

There is one common marketing mistake that I often see. I usually see it locally in South Africa, but I am sure lots of people make this mistake. It is such a basic mistake I sometimes wonder how people do not know this. This should be marketing 101. 


Winners don’t make this mistake

Let me describe this mistake in detail:

Just last week I saw someone make this mistake in a room full of people. Everyone wanted him to do well (most people do when you are speaking in public) – people have empathy. The moment he made the mistake that I will describe just now I looked around. Most people were visibly cringing. Some people looked away. Some suddenly had something to do on their phones or got up and went to a different part of the venue.


“Most people were visibly cringing.”


What was this terrible mistake? This mistake I too often see.


The big marketing mistake I often see is:

People slate their competition. Yes, a rep, owner or other person connected to a business directly or indirectly says something bad about their competition.


This is a very quick way to lose trust and customers.


By doing this you are:

  • Showing immaturity.
  • Indicating that you are actually afraid of your competition.
  • Revealing insecurity and bad character.

The bottom line is that to me you are saying that you can’t market your business / product on it’s strengths. By slating your compeition you are saying that you / your product / your company has no strengths worth mentioning.


Come on guys and girls. Stop doing this.


Ok, I’m finished, I will get off my soapbox now…


This business is not taking on any new customers. We are slowly winding down as the owner has moved to the USA.

The Marketing Techy