Is your website getting old? When is it time for a new website? We discuss the lifespan of a website and what makes it age. We also see when it is time to actually go ahead and redesign your website.
This is the video transcript:
Hi guys welcome back to The Marketing Techy and today you’re going to learn something about websites and how they age.
Okay so I get the question often. When is it a good time to redesign my website or to refresh my website? How old can a website get before it gets to be too dated?
Now there’s a couple of different things we have to look at:
Firstly the technical side of it. So if you’ve got a really old website, some of the software, some of the plugins, some of the things that you use on that website. Even the HTML that’s in there could be dated and it might be starting to break your website for modern browsers, modern computers and modern cell phones or mobile phones. Okay so the technical side is one side. If things are starting to break or getting to be slow or unusable or not user friendly it’s definitely time for an update to your website.
Secondly if your website is starting to look dated so maybe in your industry the other companies are refreshing their websites often and now your website actually looks dated compared to some of the other websites in your industry. Maybe not even in your industry because design trends are always evolving after a few years your website will just look old. Another thing that you have to look at is if it’s not displaying well on mobile phones. If things like buttons and menus are too small to really touch on a mobile phone screen or if it’s not user friendly on a mobile phone then it’s definitely time for an update to your website.
A general rule of thumb is if you’re in a cutting-edge technology sort of space with your company or if you’re in the design or fashion industries then you would probably redesign or refresh your website look and feel about every two years. If you’re not in a cutting-edge fashion or design industry you might be able to get away with every three to five years. Places like guest houses or restaurants maybe could get away with every five years if they’ve got a really classic, nice looking website. So anything between two and five years. That’s the life time for a website.
The good news is if your website is WordPress based it’s not starting from scratch when you’re going to do the new redesign. You can keep all your content your blog posts your photos. Everything that you’ve accumulated on your website inside of WordPress we can still use and we just change the look and feel and you’ve got a brand new website, but it’s only the way it looks and feels. It’s not what’s behind and that is WordPress and all the other software and plugins that you’re using so we just check that everything is still supported that everything is updated that it’s still secure that nobody can hack into your website. Things like that and then on top of that we change the look and feel and you’ve got a brand new website. Okay and it’s a lot more cost effective than starting from scratch and designing a new website from scratch because you get to move a lot of your old website over. As I said it doesn’t look anything like your old website because everything on top that does things like color schemes, layouts, fonts, font sizes, where everything goes, all of that you can customise within WordPress. So basically the options are unlimited as to what the new website looks like, but you can reuse a lot of what was on the old one. Okay so that saves a lot of time and money.
I hope that answers your question. if you’ve got any other questions feel free to comment or to contact me with your questions. I might make another video or just answer you directly thanks for watching this one and stay tuned for the next video.
The truth about social media followers and your business.
Follower count is just one of many metrics. Don’t focus on vanity metrics.
Measure what matters with analytics: leads and sales. Marketing your business is not just about getting more social media followers for your business, but actually getting more leads and making more sales.
The reason you have a business is to make sales. Make sure your marketing strategy is driving sales and not vanity metrics. Have a great overall strategy and then use social media to accomplish that strategy.
Make sure you have a targeted, engaged following on social media that actually are interested in what you offer.
Effective modern marketing is not about forcing people to buy something they dont need. People are tired if companies trying to sell them the next gimmick. They are also better than ever at filtering out advertisements and sales pitches.
If you want to be successful this year this is what you need to do:
Define a specific target market.
Find out where their attention and time is spent online.
Interact with them, get to know them.
Find out what their problems and struggles are.
Help them. Give advice. Support them.
Don’t be selfish.
It is about them and how you can help them.
When they are ready to buy, they will remember who helped and supported them.
Do you need help? Do you have any questions? I am happy to answer them. Contact me today.
Tell a story. Share an experience. That is what modern marketing is all about.
Modern marketing is not about branding. Very few (very large) companies can afford to just raise brand awareness. Modern marketing is also not about being pushy and just trying to sell your product or service.
If you really want to build a long term relationship with a potential customer you have to share stories with them and help them. As the saying goes: People buy from people. Be a person. Be helpful. Share. Tell a story that people can relate to.
In todays business environment many businesses try to be (or end up being) faceless, professional and corporate. Be the exception, have a personal touch. Don’t be afraid to show behind the scenes glimpses of your company. Potential customers relate to these stories. Don’t be just another business competing for their attention. Be unique. Be yourself.
Marketing does not fix a business. It only amplifies a business. If you have something special, marketing will let more people know.
If there is a flaw in your business marketing will also amplify that. Marketing is not a silver bullet that will fix a business that has an inherent flaw.
What marketing will do: If you have a sound business and you can sell your product or service to someone in person. Marketing will help you find more of those people who might be interested in your product or service.
Make sure you have a good quality product / service at the right price and with great service. Then only expand on your marketing.