by Bertrand Van der Berg | May 6, 2016 | Marketing, Uncategorized, WordPress
SEO Pyramid
We at The Marketing Techy uses the Search Engine Optimisation Pyramid as the basis for search engine optimisation. The Search Engine Optimisation Pyramid is divided into 3 parts , Technical SEO, On-page SEO and Off-site SEO. In the video we provide users with more information about these types of search engine optimisations and how it is used and what it means. Here is a video that will tell you more about the search engine optimisation Pyramid: (more…)
by Bertrand Van der Berg | May 2, 2016 | Marketing
The Role of Digital Advertising Agencies
Their has been much debate around the role of digital advertising agencies. In my opinion it is actually much simpler than what some people would like you to believe.
Some of the traditional marketing experts trying to move to digital will tell you that great marketing principals will hold true in any format. Digital is just one format of marketing. This is true, except any master knows their tools. Although great marketing and advertising principals are true for digital, you need to know digital, how people use it, what the trends are and how the technology works to really leverage the opportunities. (more…)
