Tell a story. Share an experience. That is what modern marketing is all about.

Tell a story. Share an experience. That is what modern marketing is all about.

Modern marketing is not about branding. Very few (very large) companies can afford to just raise brand awareness. Modern marketing is also not about being pushy and just trying to sell your product or service.

If you really want to build a long term relationship with a potential customer you have to share stories with them and help them. As the saying goes: People buy from people. Be a person. Be helpful. Share. Tell a story that people can relate to.

In todays business environment many businesses try to be (or end up being) faceless, professional and corporate. Be the exception, have a personal touch. Don’t be afraid to show behind the scenes glimpses of your company. Potential customers relate to these stories. Don’t be just another business competing for their attention. Be unique. Be yourself.

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