The truth about social media followers and your business

The truth about social media followers and your business.

Follower count is just one of many metrics. Don’t focus on vanity metrics.

Measure what matters with analytics: leads and sales. Marketing your business is not just about getting more social media followers for your business, but actually getting more leads and making more sales.

The reason you have a business is to make sales. Make sure your marketing strategy is driving sales and not vanity metrics. Have a great overall strategy and then use social media to accomplish that strategy.

Make sure you have a targeted, engaged following on social media that actually are interested in what you offer.

 

Growing small business in South Africa in 2017: It is not about you, but about who you can help

Growing small business in South Africa in 2017: It is not about you, but about who you can help

Your potential customers are being bombarded by advertisements every day. The trick is not to demand their attention, but rather to earn it. Don’t make your marketing about you. make you marketing about helping your potential customers.

In a world where people are really good at ignoring advertising you have to stop broadcasting and start helping. This is the start to generating more leads and making more sales in 2017 in South Africa.