Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!
The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.
Answering the question: What is the best free online marketing tool for small businesses?
We at The Marketing Techy uses the Search Engine Optimisation Pyramid as the basis for search engine optimisation. The Search Engine Optimisation Pyramid is divided into 3 parts , Technical SEO, On-page SEO and Off-site SEO. In the video we provide users with more information about these types of search engine optimisations and how it is used and what it means. Here is a video that will tell you more about the search engine optimisation Pyramid: (more…)
The Role of Digital Advertising Agencies
Their has been much debate around the role of digital advertising agencies. In my opinion it is actually much simpler than what some people would like you to believe.
Some of the traditional marketing experts trying to move to digital will tell you that great marketing principals will hold true in any format. Digital is just one format of marketing. This is true, except any master knows their tools. Although great marketing and advertising principals are true for digital, you need to know digital, how people use it, what the trends are and how the technology works to really leverage the opportunities. (more…)
Good spelling and grammar is free. The same advertisement will cost you the same price with or without spelling mistakes. Professionalism and good grammar is key to online and offline advertising. (more…)
Welcome to The MarketingTechy’s online marketing made easy.
This guide is applicable to both international and local South African businesses. We will mention the differences as we go along. Just work through the steps below and you will be well on your way to online marketing success. Just click on the links below to take you to the relevant content. (more…)
Shopfront in Stuttgart
I just saw this shopfront while walking around in Stuttgart. Simple yet effective.
The biggest marketing fail ever
There is one common marketing mistake that I often see. I usually see it locally in South Africa, but I am sure lots of people make this mistake. It is such a basic mistake I sometimes wonder how people do not know this. This should be marketing 101. (more…)