Without a great marketing strategy even the best marketing tactics will not get you more sales.
Tactics are what a lot of people focus on. Tactics are things like what to share on social media, how to grow your following, what time of the day to post. These things are all nice, but won’t work without a marketing strategy. Posting to the wrong audience won’t work. Growing the wrong audience is a waste of time. Make sure you get the strategy sorted before focusing on tactics.
Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!
The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.
Answering the question: What is the best free online marketing tool for small businesses?
Streamed live on 8 Mar 2017
Live stream chatting about website and specifically WordPress security. Some tips on website security, setting up your server as well as WordPress to be safe from hacking attempts.
Using Tablepress with WordPress to get quick and easy tables on a post or page. No need to know html. This is a free plugin. Ever wondered how to get a pricing table or other table on a page or post? This is how.
Email signature fails. What not to do in your email signature and some tips for creating a good email signature.
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Welcome to The MarketingTechy’s online marketing made easy.
This guide is applicable to both international and local South African businesses. We will mention the differences as we go along. Just work through the steps below and you will be well on your way to online marketing success. Just click on the links below to take you to the relevant content. (more…)