Tell a story. Share an experience. That is what modern marketing is all about.
Modern marketing is not about branding. Very few (very large) companies can afford to just raise brand awareness. Modern marketing is also not about being pushy and just trying to sell your product or service.
If you really want to build a long term relationship with a potential customer you have to share stories with them and help them. As the saying goes: People buy from people. Be a person. Be helpful. Share. Tell a story that people can relate to.
In todays business environment many businesses try to be (or end up being) faceless, professional and corporate. Be the exception, have a personal touch. Don’t be afraid to show behind the scenes glimpses of your company. Potential customers relate to these stories. Don’t be just another business competing for their attention. Be unique. Be yourself.
Marketing does not fix a business. It only amplifies a business. If you have something special, marketing will let more people know.
If there is a flaw in your business marketing will also amplify that. Marketing is not a silver bullet that will fix a business that has an inherent flaw.
What marketing will do: If you have a sound business and you can sell your product or service to someone in person. Marketing will help you find more of those people who might be interested in your product or service.
Make sure you have a good quality product / service at the right price and with great service. Then only expand on your marketing.
WordPress: How to post your first blog post.
What is responsive design or responsive websites? – The Marketing Techy Live Stream – YouTube
Answering the question: What is responsive design or responsive websites? Why is it important?
Don’t think you need to be on socialmedia. Only invest in social media if it fits with your marketing strategy.
You can’t spent money on everything. You can invest your time in everything. Focus on your marketing strategy and only engage where it supports your strategy.
Great marketing is a combination of best practices, lots of experience, business savvy, strategy and creativity.
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Without a great marketing strategy even the best marketing tactics will not get you more sales.
Tactics are what a lot of people focus on. Tactics are things like what to share on social media, how to grow your following, what time of the day to post. These things are all nice, but won’t work without a marketing strategy. Posting to the wrong audience won’t work. Growing the wrong audience is a waste of time. Make sure you get the strategy sorted before focusing on tactics.
Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!
The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.
Answering the question: What is the best free online marketing tool for small businesses?