Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!

Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!

The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.