Without a great marketing strategy even the best marketing tactics will not get you more sales.

Without a great marketing strategy even the best marketing tactics will not get you more sales.

Without a great marketing strategy even the best marketing tactics will not get you more sales.

Tactics are what a lot of people focus on. Tactics are things like what to share on social media, how to grow your following, what time of the day to post. These things are all nice, but won’t work without a marketing strategy. Posting to the wrong audience won’t work. Growing the wrong audience is a waste of time. Make sure you get the strategy sorted before focusing on tactics.

Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!

Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!

The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.

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