Tell a story. Share an experience. That is what modern marketing is all about.

Tell a story. Share an experience. That is what modern marketing is all about.

Tell a story. Share an experience. That is what modern marketing is all about.

Modern marketing is not about branding. Very few (very large) companies can afford to just raise brand awareness. Modern marketing is also not about being pushy and just trying to sell your product or service.

If you really want to build a long term relationship with a potential customer you have to share stories with them and help them. As the saying goes: People buy from people. Be a person. Be helpful. Share. Tell a story that people can relate to.

In todays business environment many businesses try to be (or end up being) faceless, professional and corporate. Be the exception, have a personal touch. Don’t be afraid to show behind the scenes glimpses of your company. Potential customers relate to these stories. Don’t be just another business competing for their attention. Be unique. Be yourself.

Marketing does not fix a business. It only amplifies a business. If you have something special, marketing will let more people know

Marketing does not fix a business. It only amplifies a business. If you have something special, marketing will let more people know.

Marketing does not fix a business. It only amplifies a business. If you have something special, marketing will let more people know.

If there is a flaw in your business marketing will also amplify that. Marketing is not a silver bullet that will fix a business that has an inherent flaw.

What marketing will do: If you have a sound business and you can sell your product or service to someone in person. Marketing will help you find more of those people who might be interested in your product or service.

Make sure you have a good quality product / service at the right price and with great service. Then only expand on your marketing.

 

Without a great marketing strategy even the best marketing tactics will not get you more sales.

Without a great marketing strategy even the best marketing tactics will not get you more sales.

Without a great marketing strategy even the best marketing tactics will not get you more sales.

Tactics are what a lot of people focus on. Tactics are things like what to share on social media, how to grow your following, what time of the day to post. These things are all nice, but won’t work without a marketing strategy. Posting to the wrong audience won’t work. Growing the wrong audience is a waste of time. Make sure you get the strategy sorted before focusing on tactics.

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