The truth about social media followers and your business.
Follower count is just one of many metrics. Don’t focus on vanity metrics.
Measure what matters with analytics: leads and sales. Marketing your business is not just about getting more social media followers for your business, but actually getting more leads and making more sales.
The reason you have a business is to make sales. Make sure your marketing strategy is driving sales and not vanity metrics. Have a great overall strategy and then use social media to accomplish that strategy.
Make sure you have a targeted, engaged following on social media that actually are interested in what you offer.
Growing small business in South Africa in 2017: It is not about you, but about who you can help
Your potential customers are being bombarded by advertisements every day. The trick is not to demand their attention, but rather to earn it. Don’t make your marketing about you. make you marketing about helping your potential customers.
In a world where people are really good at ignoring advertising you have to stop broadcasting and start helping. This is the start to generating more leads and making more sales in 2017 in South Africa.
Effective modern marketing is not about forcing people to buy something they dont need. People are tired if companies trying to sell them the next gimmick. They are also better than ever at filtering out advertisements and sales pitches.
If you want to be successful this year this is what you need to do:
Define a specific target market.
Find out where their attention and time is spent online.
Interact with them, get to know them.
Find out what their problems and struggles are.
Help them. Give advice. Support them.
Don’t be selfish.
It is about them and how you can help them.
When they are ready to buy, they will remember who helped and supported them.
Do you need help? Do you have any questions? I am happy to answer them. Contact me today.
Tell a story. Share an experience. That is what modern marketing is all about.
Modern marketing is not about branding. Very few (very large) companies can afford to just raise brand awareness. Modern marketing is also not about being pushy and just trying to sell your product or service.
If you really want to build a long term relationship with a potential customer you have to share stories with them and help them. As the saying goes: People buy from people. Be a person. Be helpful. Share. Tell a story that people can relate to.
In todays business environment many businesses try to be (or end up being) faceless, professional and corporate. Be the exception, have a personal touch. Don’t be afraid to show behind the scenes glimpses of your company. Potential customers relate to these stories. Don’t be just another business competing for their attention. Be unique. Be yourself.
Marketing does not fix a business. It only amplifies a business. If you have something special, marketing will let more people know.
If there is a flaw in your business marketing will also amplify that. Marketing is not a silver bullet that will fix a business that has an inherent flaw.
What marketing will do: If you have a sound business and you can sell your product or service to someone in person. Marketing will help you find more of those people who might be interested in your product or service.
Make sure you have a good quality product / service at the right price and with great service. Then only expand on your marketing.