Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!
The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.
Answering the question: What is the best free online marketing tool for small businesses?
Streamed live on 8 Mar 2017
Live stream chatting about website and specifically WordPress security. Some tips on website security, setting up your server as well as WordPress to be safe from hacking attempts.
Using Tablepress with WordPress to get quick and easy tables on a post or page. No need to know html. This is a free plugin. Ever wondered how to get a pricing table or other table on a page or post? This is how.
Email signature fails. What not to do in your email signature and some tips for creating a good email signature.
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I use Gmail every day and just found this page with amazingly useful search operators. Have a look below. It is really helpful even for doing things like finding emails before a certain date still in my inbox and then archiving them.
My search ended up being: “in:inbox before:2016/01/01”
Just type the above without the quotation marks in to the search box in Gmail and see what happens. More search operators below.
Search operators you can use with Gmail – Gmail Helphttps://support.google.com/mail/answer/7190?hl=en
Search operators you can use with GmailYou can use words or symbols called search operators to filter your Gmail search results. You can also combine operators to filter your…
This is an interesting question.
I experiment with my own company marketing a lot. Based on these experiments I have concluded a few facts about Twitter marketing in the past. I have also tested some of my theories with marketing campaigns for my customers.
Here is what I have learnt: (more…)
We at The Marketing Techy uses the Search Engine Optimisation Pyramid as the basis for search engine optimisation. The Search Engine Optimisation Pyramid is divided into 3 parts , Technical SEO, On-page SEO and Off-site SEO. In the video we provide users with more information about these types of search engine optimisations and how it is used and what it means. Here is a video that will tell you more about the search engine optimisation Pyramid: (more…)
The Role of Digital Advertising Agencies
Their has been much debate around the role of digital advertising agencies. In my opinion it is actually much simpler than what some people would like you to believe.
Some of the traditional marketing experts trying to move to digital will tell you that great marketing principals will hold true in any format. Digital is just one format of marketing. This is true, except any master knows their tools. Although great marketing and advertising principals are true for digital, you need to know digital, how people use it, what the trends are and how the technology works to really leverage the opportunities. (more…)