Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!

Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!

The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.

How to start a WordPress Blog

WordPress Blog

Thinking about starting a new WordPress blog?

We can setup your WordPress Blog for you on our servers that are optimised for WordPress. We will keep WordPress up to date for you and also make sure that it is secure from attacks and hackers. All our websites are also backed up externally from the server to make sure you never lose your hard work. Want more information about why using WordPress is a good idea for bloggers click here.

What you will get:

  • Hosting specifically for WordPress
  • WordPress installation
  • Security and updates
  • Off-site backups
  • Training on how to use WordPress

Contact us today for more details.

Useful search tips for Gmail users

I use Gmail every day and just found this page with amazingly useful search operators. Have a look below. It is really helpful even for doing things like finding emails before a certain date still in my inbox and then archiving them.

https://support.google.com/mail/answer/7190?hl=en

My search ended up being: “in:inbox before:2016/01/01”

Just type the above without the quotation marks in to the search box in Gmail and see what happens. More search operators below.

Search operators you can use with Gmail - Gmail Help

Search operators you can use with Gmail – Gmail Helphttps://support.google.com/mail/answer/7190?hl=enSearch operators you can use with GmailYou can use words or symbols called search operators to filter your Gmail search results. You can also combine operators to filter your…

 

SEO Pyramid – Search Engine Optimisation

SEO Pyramid

We at The Marketing Techy uses the Search Engine Optimisation Pyramid as the basis for search engine optimisation. The Search Engine Optimisation Pyramid is divided into 3 parts , Technical SEO, On-page SEO and Off-site SEO. In the video we provide users with more information about these types of search engine optimisations and how it is used and what it means. Here is a video that will tell you more about the search engine optimisation Pyramid:  (more…)

Advertising Agencies in the Digital World

The Role of Digital Advertising Agencies

Advertising Agencies

Their has been much debate around the role of digital advertising agencies. In my opinion it is actually much simpler than what some people would like you to believe.

Some of the traditional marketing experts trying to move to digital will tell you that great marketing principals will hold true in any format. Digital is just one format of marketing. This is true, except any master knows their tools. Although great marketing and advertising principals are true for digital, you need to know digital, how people use it, what the trends are and how the technology works to really leverage the opportunities.  (more…)