Don’t think you need to be on socialmedia. Only invest in social media if it fits with your marketing strategy.
You can’t spent money on everything. You can invest your time in everything. Focus on your marketing strategy and only engage where it supports your strategy.
Great marketing is a combination of best practices, lots of experience, business savvy, strategy and creativity.
There are #socialmedia tactics that work, but first make sure you are targeting the right customers with the right message. #marketing
Fact: marketing takes time, hard work, planning and real interaction with real people. Don’t try to fake it.
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Without a great marketing strategy even the best marketing tactics will not get you more sales.
Tactics are what a lot of people focus on. Tactics are things like what to share on social media, how to grow your following, what time of the day to post. These things are all nice, but won’t work without a marketing strategy. Posting to the wrong audience won’t work. Growing the wrong audience is a waste of time. Make sure you get the strategy sorted before focusing on tactics.
Don’t fall for vanity metrics with online marketing. In the end if you are marketing a business only sales matter!
The only reason for a business to exist is to make money. Sales matter. Charity and social responsibility can only work within a business when the business is successful. Don’t worry about vanity metrics, make sales first. Marketing is there to get you more leads and thus sales. Keep your eye on the target.
Answering the question: What is the best free online marketing tool for small businesses?
Streamed live on 8 Mar 2017
Live stream chatting about website and specifically WordPress security. Some tips on website security, setting up your server as well as WordPress to be safe from hacking attempts.